Luxurious, adaptable and inclusive swimwear for Everybody.
Joyful, inclusive, beautifully made — from babies first splashes to forever family summers. Match the whole family or choose a different fruit style each to compliment your personality. Shop a set you love , Shop an inclusive adaptable fastening set or gift one to someone who needs it.
Pick your fruit
Each range, its own personality.
Loved right now
Our most-loved sets this season.
Why families choose Fruity & Frilly
Luxury swimwear designed to include everybody.
A fit for every body
Babies to adults, matching family prints, and our adaptive Adaptive Collection — beautiful swimwear that leaves nobody out.
Designed in the UK
Thoughtfully designed in small runs with soft, quick-dry, chlorine-resistant fabric built for the pool and the beach.
Every order gives back
Shop for you and help give a brand-new set to a child who needs one — tracked and celebrated at checkout.
Be one of the first to give a set 💛
Shop for you. Give to someone who needs it. 💛
Buy a set that's donated to our charity partner, or add a donation at checkout. Every gift is tracked, transparent, and celebrated in your My Impact dashboard.
- Give a brand-new set to a child in need
- Round up & add a donation at checkout
- Sustainably sourced packaging on every order
Loved & worn
Real families in their Fruity & Frilly sets. 💛
StrawberryRuffle Bikini 2 Piece and Clip Bow
WatermelonTwinning
WatermelonChild Off Shoulder One Piece
CherryCherry Baby
CoconutCoconut Ruffle 2 Piece
StrawberryStrawberry Matching Accessories
WatermelonHeadband & Bow
WatermelonBabies First Holiday
LemonMatching Sisters
LemonFamily Fun
Adaptive CollectionInspirational Tony in her matching set
CoconutClip-in Bow
Hot Pink Crinkle One Piece
Lemon
Lemon
Coconut
Peach
Peach
Apricot
Apricot
Watermelon
Lemon
Cherry
Coconut
Strawberry
Watermelon
Watermelon
Coconut
Cherry